US President Donald Trump has thrown his full support behind actress Sydney Sweeney and her controversial American Eagle jeans advertisement, calling it the “HOTTEST” ad currently on the market and praising her for being a registered Republican.
“Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there,” Trump posted on Truth Social. “It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ‘em Sydney!”
Sweeney, known for her roles in Euphoria and White Lotus, has become the centre of political and cultural debate after her denim campaign stirred controversy over perceived racial implications and the use of wordplay involving “genes” and “jeans.” Public records confirm that she registered with the Republican Party in Florida in June 2024, which Trump cited as a reason for endorsing her.
During a stop in Pennsylvania on Sunday, Trump had said: “If Sydney Sweeney is a registered Republican, I think her ad is fantastic.”
Trump contrasted Sweeney’s campaign with what he called “disasters” from other brands, writing: “On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER!” He claimed the CEO had resigned “in disgrace” and compared the fallout to Bud Light’s infamous backlash after a marketing misstep, adding, “BILLIONS OF DOLLARS SO FOOLISHLY LOST.”
He didn’t stop there. Trump took also took a fresh swipe at pop star Taylor Swift, sayin, “Just look at Woke singer Taylor Swift. Ever since I alerted the world as to what she was by saying on TRUTH that I can’t stand her (HATE!). She was booed out of the Super Bowl and became, NO LONGER HOT.”
He concluded his post with a potshot at the democrats: “The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be.”
“Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there,” Trump posted on Truth Social. “It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ‘em Sydney!”
Sweeney, known for her roles in Euphoria and White Lotus, has become the centre of political and cultural debate after her denim campaign stirred controversy over perceived racial implications and the use of wordplay involving “genes” and “jeans.” Public records confirm that she registered with the Republican Party in Florida in June 2024, which Trump cited as a reason for endorsing her.
During a stop in Pennsylvania on Sunday, Trump had said: “If Sydney Sweeney is a registered Republican, I think her ad is fantastic.”
When President Trump was told by a reporter that Sydney Sweeney was a registered Republican, he called her recent American Eagle ad “fantastic.”
— The Associated Press (@AP) August 4, 2025
The ad sparked debate over race, Western beauty standards, and “wokeness.” pic.twitter.com/fLbZOtlDuD
Trump contrasted Sweeney’s campaign with what he called “disasters” from other brands, writing: “On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER!” He claimed the CEO had resigned “in disgrace” and compared the fallout to Bud Light’s infamous backlash after a marketing misstep, adding, “BILLIONS OF DOLLARS SO FOOLISHLY LOST.”
He didn’t stop there. Trump took also took a fresh swipe at pop star Taylor Swift, sayin, “Just look at Woke singer Taylor Swift. Ever since I alerted the world as to what she was by saying on TRUTH that I can’t stand her (HATE!). She was booed out of the Super Bowl and became, NO LONGER HOT.”
He concluded his post with a potshot at the democrats: “The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be.”
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