Tira Enters Lifestyle Space with Debut of Chic, Functional Merchandise Line

Mumbai, April 23, 2025 — In a bold move beyond the beauty aisle, Reliance Retail’s beauty brand Tira has officially announced its foray into the lifestyle merchandise category, launching a curated line of beauty-adjacent essentials designed to elevate daily routines with a stylish and functional twist.

With this expansion, Tira is evolving into a more holistic brand experience — one that merges aesthetics, utility, and emotional resonance. The new line marks the beginning of a broader strategy to connect with consumers not just through beauty products, but through thoughtfully designed lifestyle accessories that enhance everyday living.

First Collection Drop: Stylish Hydration for Summer

The debut lifestyle collection is focused on hydration essentials, launching just in time for the summer season. Headlining the range are Tira Tumblers, available in 1.2L and 600ml variants. These insulated, design-forward drinkware options come with ergonomic handles, keep beverages hot or cold for hours, and include personalization sticker sheets for a fun, custom touch.

Also part of the launch is the Tira Sipper Bottle, a sleek 1L water bottle that is lightweight, spill-proof, and perfect for on-the-go hydration. Whether at the office, gym, or on a weekend adventure, the Tira Sipper aims to be both practical and fashion-forward.

Building a Lifestyle Ecosystem

Tira’s entry into lifestyle merchandise is more than just a category expansion — it’s a strategic pivot toward building a lifestyle ecosystem. The brand aims to blur the lines between beauty, wellness, fashion, and self-expression, offering products that reflect the values of design, convenience, and personal joy.

Future collections are set to include travel and utility accessories, wellness tools, apparel, and expressive merchandise, all crafted with the same design ethos that has become synonymous with the Tira brand.

Available Online and Offline

The Tira lifestyle line is now available through Tira’s official website and retail stores, ensuring accessibility across key consumer touchpoints. The brand’s move into lifestyle is a signal of its ambition to create deeper, more meaningful connections with its growing community.

As Tira continues to redefine what a beauty brand can be, its latest launch offers a glimpse into a future where beauty meets lifestyle in seamless, stylish harmony.